NATALIA VILLANUEVA GARCÍA

My name is Natalia Villanueva García, I come from Colombia and have been living in Austria (Vienna) since 2002.

 

I have a Master of Business Administration with a specialisation in Project Management from the Vienna University of Economics and Business, along with a certificate in Leadership & Management Training from the Executive Academy (WU – Vienna University of Economics and Business).

 

I have experience as an entrepreneur. In 2012, when I was 28 years old, I founded Austria’s first symphony orchestra dedicated to film and video game music (The Max Steiner Orchestra). The project gained international reach and received an invitation to the Cannes Film Festival in 2013. From that moment on, I had the privilege to work with brands like Red Bull, Universal Music, MTV, Fox, and major European venues (Konzerthaus Wien, Elbphilharmonie Hamburg, Musikverein Wien) and with artists such as Matt Dunkley, Hans Zimmer, Anna Netrebko, Alexandre Desplat, David Newman, Danny Elfman, James Horner, and Andrew Lloyd Webber.

 

I’m always looking ahead. I love thinking about where we’re going, mapping out the steps to get there, and building that vision with the right people around me. That’s when my heart really comes alive: when I’m shaping direction with a team that believes in something bigger.

 

I have been a board member of the Female Leaders Network at WU Executive Academy and the International Women’s Network in Austria (NIWA) between 2022 and 2025, where I had the opportunity to co-create content in different learning formats for professional growth for leaders, including a mentoring program.

 

Since 2023, I have been working as a faculty lecturer at the University of Music and Performing Arts – MUK Vienna, where I guide students on how to navigate the creative industry.