PROJECT AND CREATIVITY COACHING
Areas of expertise
Projects in the creative industries
Projects in other industries that can benefit from practices and knowledge applied in the creative industries
Strategy and management style in project management
Creativity development, methods and processes
Methods and processes for personal growth and change of perception
Divergent, integrative and holistic analysis
Objectives and learning outcomes
Know how to manage projects professionally
Know how to develop and use your innate creativity
Know how to identify and reflect on your management style and strategy
Identify the perspective from where choices are made
Target groups
Private organisations | Companies | Corporations
Educational institutions | Schools | Universities
Public organisations | Parlament
Non-governmental organisations (NGOs)
Interest groups | clubs | circle of friends | family groups
Individual coaching for any person who can benefit from project management methods, development of creativity and reflection on her/his management style and strategy
NATALIA VILLANUEVA GARCÍA
ABOUT NATALIA
Natalia Villanueva García has spent over 14 years designing and delivering high-profile productions and events where technical excellence and human sensitivity go hand in hand. She holds an MBA in Project Management and completed a Leadership and Management Training, both at the WU Executive Academy in Vienna.
As the founder and managing director of Max Steiner Orchestra GmbH — Austria's first symphony orchestra dedicated to film and video game music — she built and led an organization that delivered more than 280 productions across Europe, Latin America, and the United States. Her clients included Red Bull Media House, Universal Music, FOX, MTV Unplugged, and Netflix, and she worked with artists such as Anna Netrebko, Erwin Schrott, Andreas Gabalier, Seiler & Speer, and Andrew Lloyd Webber — managing budgets, artist relations and live execution, with teams of up to 104 people.
For seven years, she served as Music Supervisor for Hollywood in Vienna, working directly alongside Hans Zimmer, Danny Elfman, Alexandre Desplat, James Horner, Randy Newman, David Newman, and James Newton Howard. She later served as Assistant to four-time Oscar-nominated composer Danny Elfman himself during The World of Danny Elfman European tour, providing professional musical assistance to ensure the highest quality orchestral interpretation of his work, with performances at the Elbphilharmonie Hamburg and the Smetana Hall in Prague. From 2018 to 2026, she served as Music Coordinator for The World of Hans Zimmer, one of the world's most successful arena tours.
In recognition of her creative leadership, she was honored by the President of Colombia as one of the 100 most successful Colombians abroad. Across all of these roles, a consistent thread runs through her work: the belief that the quality of an experience is inseparable from the quality of the human relationships behind it. She leads with structure and with heart.
Beyond her production work, she served on the board of the Female Leaders Network at WU Executive Academy — one of Austria's leading women's networks with approximately 2,000 members — and as a board member of NIWA – Network of International Women in Austria.
Natalia is faculty lecturer at the Music and Arts University of the city of Vienna, and is trilingual in Spanish, German, and English. She is currently based in Vienna and looking to bring her expertise in premium event design, high-profile stakeholder management, and people-centered leadership to an organization where excellence and the human dimension of every client relationship are equally valued.
RECOGNITIONS



2019
Colombianos Estrella
Colombian Government Award for Outstanding Achievements Abroad
2016
The Boston Consulting Group
Experienced Class 2016
2015
100 Colombianos
Colombian Government Award for Outstanding Achievements Abroad
2012
Roche Continents Workshop
Outstanding Young Talent
2012
Appreciation Award
University of Music and Performing Arts Vienna
2011
Transatlantyk Young Composer Award
Nominee
2011
RFM Classic Honorable Mention
For original, aesthetic style, depth
and unique presentation of emotion in music
(listen to Natalia´s composition here)
2008 - 2011
One World Scholarship
For excellent performance in the study
ACADEMIC PAD
2026
Leadership & Management Training
Vienna University of Economics and Business | Executive Academy
2022
Academic expert in the field of
"Spirituality in the psychosocial professions"
Sigmund Freud University Vienna
2020
Master of Business Administration, MBA
Project Management
Vienna University of Economics and Business | Executive Academy
2019
Touch for Health | Energy Kinesiology
Brain Sisters Health Consulting Vienna
2018
Energy medicine for emotional balance
Vitalakademie Vienna
2012
Magister in media composition and applied music
University of Music and Performing Arts Vienna
2008
Bachelor in composition and music theory
Music and Arts University of the city of Vienna
PERSONAL INFORMATION
1984
born in Bogotá, Colombia
2002
moved to Vienna, Austria
2012
“The relevance of instrumentation: for the tonal expression of musical structures as a premise for perception”
Languages
Spanish | English | German
Residence
Vienna, Austria