PROJECT AND CREATIVITY COACHING
Areas of expertise
Projects in the creative industries
Projects in other industries that can benefit from practices and knowledge applied in the creative industries
Strategy and management style in project management
Creativity development, methods and processes
Methods and processes for personal growth and change of perception
Divergent, integrative and holistic analysis
Objectives and learning outcomes
Know how to manage projects professionally
Know how to develop and use your innate creativity
Know how to identify and reflect on your management style and strategy
Identify the perspective from where choices are made
Target groups
Private organisations | Companies | Corporations
Educational institutions | Schools | Universities
Public organisations | Parlament
Non-governmental organisations (NGOs)
Interest groups | clubs | circle of friends | family groups
Individual coaching for any person who can benefit from project management methods, development of creativity and reflection on her/his management style and strategy
NATALIA VILLANUEVA GARCÍA
ABOUT NATALIA
My work centers on building high‑performance learning and creative ecosystems—whether guiding emerging talent, curating multidisciplinary knowledge, or leading international artistic projects with world‑renowned collaborators. I operate at the intersection of education, creativity, and strategic leadership, transforming complex ideas into structured, empowering experiences that help individuals grow with clarity, independence, and artistic identity.
As a Learning Ecosystem Designer & Knowledge Curator and Faculty Lecturer at the Music and Arts University of the City of Vienna, I design curricula, facilitate learning environments, and create multidisciplinary content across workshops, talks, books, essays, music, and art. My pedagogical approach integrates intellectual exploration with creative expression, supporting bachelor, master, and PhD students in developing strong conceptual thinking and professional readiness.
For over a decade, I also led large‑scale international productions as Founder & Managing Director of the Max Steiner Orchestra, overseeing strategy, operations, budgets, and artistic delivery across Europe, the U.S., and Latin America. My work included collaborations with globally recognized artists such as Hans Zimmer, Danny Elfman, Anna Netrebko, José Carreras, Erwin Schrott, Andreas Gabalier, David Newman, James Newton Howard, Alexandre Desplat, Randy Newman, James Horner, among others.
I delivered high‑profile productions for clients such as Red Bull Media House, Universal Music, FOX, MTV Unplugged, and Netflix, ensuring excellence in artistic quality, stakeholder alignment, and operational execution.
Beyond the stage and classroom, I contribute to leadership communities as a former Board Member of the WU Executive Academy Female Leaders Network and NIWA – Network of International Women in Austria, designing empowerment programs, learning formats, and community initiatives that support professional development, visibility, and inclusion.
My recognitions include Colombianos Estrella (2019), awarded by Colombian government representatives to Colombians abroad who strengthen the country’s image through excellence; 100 Colombianos (2015), a national honor presented to me personally by President Juan Manuel Santos for outstanding global impact; along with distinctions such as Roche Continents Outstanding Young Talent, the Appreciation Award from the University of Music and Performing Arts Vienna, the Transatlantyk Young Composer Award Nomination, the RFM Classic Honorable Mention, and the One World Scholarship.
RECOGNITIONS



2019
Colombianos Estrella
Colombian Government Award for Outstanding Achievements Abroad
2016
The Boston Consulting Group
Experienced Class 2016
2015
100 Colombianos
Colombian Government Award for Outstanding Achievements Abroad
2012
Roche Continents Workshop
Outstanding Young Talent
2012
Appreciation Award
University of Music and Performing Arts Vienna
2011
Transatlantyk Young Composer Award
Nominee
2011
RFM Classic Honorable Mention
For original, aesthetic style, depth
and unique presentation of emotion in music
(listen to Natalia´s composition here)
2008 - 2011
One World Scholarship
For excellent performance in the study
ACADEMIC PAD
2026
Leadership & Management Training
Vienna University of Economics and Business | Executive Academy
2022
Academic expert in the field of
"Spirituality in the psychosocial professions"
Sigmund Freud University Vienna
2020
Master of Business Administration, MBA
Project Management
Vienna University of Economics and Business | Executive Academy
2019
Touch for Health | Energy Kinesiology
Brain Sisters Health Consulting Vienna
2018
Energy medicine for emotional balance
Vitalakademie Vienna
2012
Magister in media composition and applied music
University of Music and Performing Arts Vienna
2008
Bachelor in composition and music theory
Music and Arts University of the city of Vienna
PERSONAL INFORMATION
1984
born in Bogotá, Colombia
2002
moved to Vienna, Austria
2012
“The relevance of instrumentation: for the tonal expression of musical structures as a premise for perception”
Languages
Spanish | English | German
Residence
Vienna, Austria