PROJECT AND CREATIVITY COACHING
Areas of expertise
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Projects in the creative industries
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Projects in other industries that can benefit from practices and knowledge applied in the creative industries
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Strategy and management style in project management
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Creativity development, methods and processes
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Methods and processes for personal growth and change of perception
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Divergent, integrative and holistic analysis
Objectives and learning outcomes
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Know how to manage projects professionally
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Know how to develop and use your innate creativity
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Know how to identify and reflect on your management style and strategy
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Identify the perspective from where choices are made
Target groups
Private organisations | Companies | Corporations
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Educational institutions | Schools | Universities
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Public organisations | Parlament
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Non-governmental organisations (NGOs)
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Interest groups | clubs | circle of friends | family groups
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Individual coaching for any person who can benefit from project management methods, development of creativity and reflection on her/his management style and strategy
NATALIA VILLANUEVA GARCÍA
ABOUT NATALIA
I am a resilience & attraction coach. I guide people through their process of discovering and developing their power to create the reality they desire, transforming difficulties into opportunities for growth.
Since 2025, I am the founder of CRESCENGROW, an initiative that aims to promote attraction as a resource to develop resilience. Through individual sessions, group sessions, and workshops, I facilitate spaces where you can explore your own reality and transform it, recognizing that you have the capacity to create wellbeing even in the midst of difficulties.
I was born in Bogotá, Colombia. At 18, I moved to Vienna. I completed my studies at the University of Music and Performing Arts Vienna, graduating summa cum laude in 2012 and receiving the Award for Academic Excellence from the mdw. That same year, I founded the Max Steiner Orchestra, Austria's first symphonic orchestra dedicated to film and video game music. The project gained international reach and received an invitation to the Cannes Film Festival in 2013.
Through the Max Steiner Orchestra and collaborations with creative producer Sandra Tomek, I have worked with artists such as Hans Zimmer, Anna Netrebko, Alexandre Desplat, David Newman, Danny Elfman, James Horner, and Andrew Lloyd Webber.
In 2018, I completed a Master's degree in Project Management at the Vienna University of Economics and Business. In 2022, I obtained an academic certificate in Spirituality in Psychosocial Professions from Sigmund Freud University.
Since 2023, I work as a lecturer at the University of Music and Performing Arts MUK Vienna, where I guide students in film and commercial music. I am also a board member of Female Leaders Network at WU Executive Academy and the International Women's Network in Austria (NIWA).
RECOGNITIONS



2019
Colombianos Estrella
Colombian Government Award for Outstanding Achievements Abroad
2016
The Boston Consulting Group
Experienced Class 2016
2015
100 Colombianos
Colombian Government Award for Outstanding Achievements Abroad
2012
Roche Continents Workshop
Outstanding Young Talent
2012
Appreciation Award
University of Music and Performing Arts Vienna
2011
Transatlantyk Young Composer Award
Nominee
2011
RFM Classic Honorable Mention
For original, aesthetic style, depth
and unique presentation of emotion in music
(listen to Natalia´s composition here)
2008 - 2011
One World Scholarship
For excellent performance in the study
ACADEMIC PAD
2022
Academic expert in the field of
"Spirituality in the psychosocial professions"
Sigmund Freud University Vienna
2020
Master of Business Administration, MBA
Project Management
Vienna University of Economics and Business | Executive Academy
2019
Touch for Health | Energy Kinesiology
Brain Sisters Health Consulting Vienna
2018
Energy medicine for emotional balance
Vitalakademie Vienna
2012
Magister in media composition and applied music
University of Music and Performing Arts Vienna
2008
Bachelor in composition and music theory
Music and Arts University of the city of Vienna
PERSONAL INFORMATION
1984
born in Bogotá, Colombia
2002
moved to Vienna, Austria
2012
“The relevance of instrumentation: for the tonal expression of musical structures as a premise for perception”
Languages
Spanish | English | German
Residence
Vienna, Austria